Essentials: James Appleby of etnies

Longstanding skate brand etnies has gone through considerable change over the years, as any brand must to maintain relevance -- bringing several poignant models to skateboarding over the years, and working in affiliation with names like Arto Saari, Rune Glifberg and Jason Dill. Armed with ample experience in marketing, branding and the retail industry, James Appleby recently joined the label as Global Brand Director, bringing with him his know-how in developing, building and delivering brand str...